WEBSITE PLANNING

One page or several? Start with what your customers need.

Choose the size of your website by the complexity of your offer, not an arbitrary page count.

When one page works

A single page can be a good fit when your business has one clear offer, a small service range, and one main action. A reader can understand who you are, what you do, and how to contact you without opening another page. Keep the page structured with useful headings, concise service information, and easy contact details.

When several pages help

Separate pages give distinct services the space they need. If customers ask different questions about different offerings, a dedicated page can explain each one clearly and provide a relevant inquiry path. An about page, work gallery, and detailed service pages can also make the site easier to browse.

Choose around content you can support

More pages do not automatically create more traffic. Plan pages that answer a real question and can be maintained with accurate information. Avoid near-identical pages with a city name swapped into the same text.

A practical starting point

List your main services, the questions customers ask before calling, and the action each page should lead to. If one clear story covers it, start small. If there are several distinct customer needs, plan a concise multi-page site.